The DVYA Diary

December is full of cozy treats, playful moments, and reflective pauses. From baking cookies and spinning cotton candy to celebrating your roots, card games, and the year’s final countdown, these five dates are perfect for sparking creativity and connecting with your audience.

November brings inspiration for connection, creativity, and celebration. From plant-based treats on World Vegan Day to spreading kindness, enjoying Happy Hour, and supporting small businesses, this month is full of playful and meaningful moments to celebrate.

Christmas is just around the corner and now is the perfect time to plan your campaigns! Discover 6 creative ideas to engage your audience, save time, and make your festive marketing sparkle.

Starting email marketing can feel overwhelming, especially if you have no subscribers, a tiny budget, and zero clue where to begin.

8 beginner-friendly Black Friday email marketing tips for small businesses. Learn how to plan, personalise, and automate email campaigns that engage and convert.

October content ideas and inspiration for blogs, emails, Reels, and social posts. Celebrate coffee, mental health, food, animation, and Halloween.

Discover 13 easy and spooktacular Halloween marketing campaign ideas for your business. From events and contests to social media tips, boost engagement and sales this October.

Discover fresh, inspiring September content ideas that spark reflection, gratitude, and connection. From puzzles and bamboo to coffee moments, learn how to bring these themes to life with creativity and heart. Plus, get tips for engaging blogs, Reels, newsletters, and social posts all month long.

Discover step-by-step strategies to use AI-powered hyper-personalisation in your email campaigns. Learn how to boost engagement, clicks, and conversions while delivering emails that feel personal and relevant.

Plan a full month of email marketing in just 30 minutes. Learn how to set goals, organise weekly themes, craft engaging subject lines, and schedule emails to stay consistent and stress-free.

Discover the essential Gen Z marketing glossary every brand needs to know. Learn key slang terms and how to connect with Gen Z audiences to boost engagement and build loyalty.

Discover fresh, fun content ideas for August that spark creativity and connection. From sweet treats to meaningful moments, learn how to bring these themes to life with ease and style. Plus, get tips on staying organised and inspired all month long.

Tired of posting the same content every week? Here are four underutilised content ideas to refresh your strategy, build trust and attract the right audience.

The best PR strategies aren’t just well-planned, they’re strategically sneaky (in the best way possible). Let’s unpack that, shall we?

Do you find the term 'marketing goals' a little intimidating? Trust me, I used to as well.

Key Performance Indicators are the roadmap for your email marketing success. Once you start tracking them, it all starts to make sense.

I’ve been thinking about something super important for any business or brand: knowing your customers.

So, the other day I was watching “Moneyball”, and it hit me, why not channel that same Moneyball brilliance into our media mix strategy?

Ever found yourself swimming in a sea of acronyms and wondering, "What on earth is CPC, CTR, and ROI?" Well, you're not alone!

For those of us who thrive on the intricacies of digital marketing, creating the perfect lead nurturing email is both an art and a science.

Subject lines. They’re the unsung heroes of email marketing. You spend hours crafting the perfect email, but if your subject line doesn’t...

Today, we're tackling one of the most confusing and often frustrating aspects of website management: bounce rate. What is it, why should we

Creating an outstanding marketing plan is like setting off on an exhilarating adventure...