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Pinning Down What Makes Pinterest Accounts Shine
Discover the Pinterest habits that separate average accounts from standout ones. Learn how intentional posting, clean designs, and consistent strategies help your pins get noticed, saved, and shared.
Jacinta Lal
4 min read
December Content Ideas: Sweet Comfort, Nostalgia & Cozy Play
December is full of cozy treats, playful moments, and reflective pauses. From baking cookies and spinning cotton candy to celebrating your roots, card games, and the year’s final countdown, these five dates are perfect for sparking creativity and connecting with your audience.
Jacinta Lal
4 min read
November Content Ideas: Plant-Based Treats, Acts of Kindness, and Festive Inspiration
November brings inspiration for connection, creativity, and celebration. From plant-based treats on World Vegan Day to spreading kindness, enjoying Happy Hour, and supporting small businesses, this month is full of playful and meaningful moments to celebrate.
Jacinta Lal
4 min read
Jingle All the Way: 6 Christmas Campaign Ideas to Plan Before the Holidays
Christmas is just around the corner and now is the perfect time to plan your campaigns! Discover 6 creative ideas to engage your audience, save time, and make your festive marketing sparkle.
Jacinta Lal
5 min read
Feeling Lost with Email Marketing? Here is Your Easy Guide to Getting Started
Starting email marketing can feel overwhelming, especially if you have no subscribers, a tiny budget, and zero clue where to begin.
Jacinta Lal
4 min read
Black Friday Email Marketing: Are You Using These 8 Strategies?
8 beginner-friendly Black Friday email marketing tips for small businesses. Learn how to plan, personalise, and automate email campaigns that engage and convert.
Jacinta Lal
4 min read
October Content Ideas: Coffee, Care, Creativity, and Celebration
October content ideas and inspiration for blogs, emails, Reels, and social posts. Celebrate coffee, mental health, food, animation, and Halloween.
Jacinta Lal
3 min read
13 Spooktacular Easy Halloween Marketing Campaign Ideas
Discover 13 easy and spooktacular Halloween marketing campaign ideas for your business. From events and contests to social media tips, boost engagement and sales this October.
Jacinta Lal
7 min read
September Content Ideas: Puzzles, Bamboo and Caffeinated Moments
Discover fresh, inspiring September content ideas that spark reflection, gratitude, and connection. From puzzles and bamboo to coffee moments, learn how to bring these themes to life with creativity and heart. Plus, get tips for engaging blogs, Reels, newsletters, and social posts all month long.
Jacinta Lal
4 min read
Hyper-Personalised Emails Your Subscribers Will Actually Read
Discover step-by-step strategies to use AI-powered hyper-personalisation in your email campaigns. Learn how to boost engagement, clicks, and conversions while delivering emails that feel personal and relevant.
Jacinta Lal
5 min read
How to Plan a Month of Email Marketing in Just 30 Minutes
Plan a full month of email marketing in just 30 minutes. Learn how to set goals, organise weekly themes, craft engaging subject lines, and schedule emails to stay consistent and stress-free.
Jacinta Lal
4 min read
Talk the Talk: Gen Z Slang Terms Every Brand Needs to Know
Discover the essential Gen Z marketing glossary every brand needs to know. Learn key slang terms and how to connect with Gen Z audiences to boost engagement and build loyalty.
Jacinta Lal
5 min read
August Content Ideas: Sweet Stories, Roots & Fresh Perspectives
Discover fresh, fun content ideas for August that spark creativity and connection. From sweet treats to meaningful moments, learn how to bring these themes to life with ease and style. Plus, get tips on staying organised and inspired all month long.
Jacinta Lal
3 min read
Four Underutilised Content Ideas for Your Next Marketing Plan
Tired of posting the same content every week? Here are four underutilised content ideas to refresh your strategy, build trust and attract the right audience.
Jacinta Lal
5 min read
What The Best PR Strategies Have In Common
The best PR strategies aren’t just well-planned, they’re strategically sneaky (in the best way possible). Let’s unpack that, shall we?
Jacinta Lal
5 min read
How to Set Effective Marketing Goals That Actually Work
Do you find the term 'marketing goals' a little intimidating? Trust me, I used to as well.
Jacinta Lal
5 min read
How to Measure Your Email Marketing Success
Key Performance Indicators are the roadmap for your email marketing success. Once you start tracking them, it all starts to make sense.
Jacinta Lal
5 min read
10 Things You Really Need to Know About Your Customers
I’ve been thinking about something super important for any business or brand: knowing your customers.
Jacinta Lal
7 min read
From Data to Wins: How the Moneyball Approach Can Enhance Your Media Mix Strategy
So, the other day I was watching “Moneyball”, and it hit me, why not channel that same Moneyball brilliance into our media mix strategy?
Jacinta Lal
7 min read
Master Pay-Per-Click with These 40 Key Metrics to Track and Improve Performance
Ever found yourself swimming in a sea of acronyms and wondering, "What on earth is CPC, CTR, and ROI?" Well, you're not alone!
Jacinta Lal
14 min read
Writing a Lead Nurturing Email? Here Are 7 Essential Tips to Get It Right
For those of us who thrive on the intricacies of digital marketing, creating the perfect lead nurturing email is both an art and a science.
Jacinta Lal
7 min read
200 Email Subject Lines That Get Opened, Read, and Drive Responses
Subject lines. They’re the unsung heroes of email marketing. You spend hours crafting the perfect email, but if your subject line doesn’t...
Jacinta Lal
7 min read
What Is Bounce Rate? (And How Can I Fix Mine?)
Today, we're tackling one of the most confusing and often frustrating aspects of website management: bounce rate. What is it, why should we
Jacinta Lal
8 min read
Create a Standout Marketing Plan with These 6 Steps
Creating an outstanding marketing plan is like setting off on an exhilarating adventure...
Jacinta Lal
6 min read
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